At 22 Allie Jordan possesses a wisdom that belies her age. She’s currently blazing trails, taking names, passionately pursuing her goals and helping others out along the way. A multi-hyphenate entrepreneur with business, credits and connections that expand into the stratosphere, Allie, her company Genuine Promotions Management, and her group, BONA-FID3, are on a crash course for excellence.
After weeks of phone tag and busy schedules, EMC owner, Latecia Shantrea, sat down with Allie to discuss her business and her title of as “One of Atlanta’s finest”.
EMC: How old are you?
Allie: I’m 22.
EMC: Where were you born and raised?
Allie: Atlanta, GA.
EMC: When did you start being creative?
Allie: I started being creative when I was 3. I started out singing and playing the piano which evolved into singing in church and starting groups with friends. I would make them sing harmonies when we were about 10. I always told my Mother I wanted to have my own business and make my own money when I was around 8 years old. So, I have been “doing what I do” for a long time.
EMC: Yeah, I’ve been checking you out, what does your company represent and what was your purpose for starting it?
Allie: Genuine Promotions Management (GPM) represents everything underground. I try to help underground artists, models, DJ’s, actors and dancers get the exposure they so desire in their field. Not only does GPM handle marketing, promotion, and management, but we also do event planning and celebrity booking. We book everyone from KREAYSHAWN and ROSCOE DASH to MELYSSA FORD and KIMBELLA.
EMC: Whoa, sounds like you have a lot going on, your company is similar to what we offer at Mayhem Media Group, looks like you’re our Atlanta counterpart. So, I’m interested to know, what’s some advice you have for artists who are trying to get their foot in the door?
Allie: Never give up. Just because you receive a “no” from a label or another artist doesn’t mean you should stop trying. It takes most artists years to get to where they are today. Nicki Minaj was in and out of labels and doing her homemade videos for years before Wayne picked her up. Even Alicia Keys was playing an old piano on stage with no one to notice her for a long time before someone finally said “Hey, she has what it takes!” and 10 years later she is still here.
EMC: What or who are some of your influences – professionally and creatively?
Allie: Everyday life influences me. You can learn so much from the little things and be inspired by everything around you. Especially in hard times like these. That is why I created GPM to have affordable marketing and promotion to help struggling artists make it to the top. I know how it feels to not get to where you’re going in life, being in a group myself. So, I try to help other people like I would want to be helped.
EMC: Where do you see yourself (and the company) in 5 years?
Allie: I see myself not only still running the company, but being an artist as well. Things have been looking up in the studio as well as the business and we can only move forward from here.
EMC: What’s your vision?
Allie: Every one dreams of being the greatest. I can only say the same for myself, my group, and my company.
EMC: What inspires you?
Allie: My past. Everyone has a past whether it’s good or bad. You can always write and tell your story whether it’s in poetry or to an instrument. There is always a story to tell.
EMC: If you could work with any artist – living or dead – who would it be and why?
Allie: Oh, that’s easy: Alicia Keys. I play piano, so, to hear her play is astounding. Most of the time I close my eyes while I listen to her and it opens new doors to my imagination so i can write more creatively.
EMC: How would you say you establish your own lane and push the limits when it comes to your art, business and life?
Allie: I have merged most things people love into “one stop shopping”. BONA-FID3′s music combines hip-hop, R&B, rock, and pop. GPM combines marketing, promotion, management, booking, and event planning. Being Puerto Rican and African American, I have that “go getter” attitude that makes multitasking simple.
Check out more from Allie on the social networks: Twitter, Facebook and www.genuinepromotionalmgt.com
+Energy #StayElevated. Shop us online @ www.shopemc.bigcartel.com <— Establish a little mayhem and create your own lane. “Dreamers go to sleep, visionaries go to work”.